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Hi, we are INCsane, and none of us are blog writers. This is our story, told in our own way.

Our journey started in July 2023 — a month where many of us were feeling the weight of our 9-to-5 lives, we all shared a similar feeling & we wanted to do something of our own. We craved the freedom to choose our path, at our own pace, and in our own fashion.

But that craving wasn’t enough to just sit in our heads; it needed to be done. And that's how INCsane was born. Fast forward about 9 months, and here we are today, launching what we lovingly call INCsane.in — a space dedicated to offering high-quality cotton clothing at affordable prices.

The Journey Begins: The Idea Over Coffee

As we planned to go slowly, it wasn’t some big corporate meeting or a flashy office launch. Instead, it all started with the simple comfort of a café in Lucknow. On the first day of brainstorming, we sat together, sipping coffee, and scribbling down ideas on a piece of paper. These weren't just any ideas; these were the building blocks of what we wanted INCsane to be: a brand that anybody can afford, a brand that celebrates freedom, a brand that celebrates comfort, and a brand that celebrates self-expression.     

As the coffee cups piled up, we were already envisioning what this idea could become. We wanted to make something that felt right — right for us and right for everyone who joined us on this journey. Fast forward to today, and what we have on our website, INCsane.in, reflects some of those early scribbles — our 100% solid cotton shirts. These shirts embody everything we believe in — quality, comfort, and a touch of the insane freedom we sought.

Quality and Affordability, Always

Here at INCsane, we don’t believe in compromising. Whether it’s in our product quality or our business philosophy, we strive for perfection in everything we do. From the fabric to the stitching, we spent countless hours perfecting our shirts to make sure they are soft, breathable, and, most importantly, comfortable. We’re proud of the 100% solid cotton shirts we’ve created, and we believe you’ll feel the difference the moment you slip one on.

But it’s not just about the product. We believe in accessibility. Fashion shouldn’t come with a hefty price tag, and that’s why we’ve worked hard to ensure our products are not only of high quality but also affordable for everyone. We want our shirts & streetwear to be a part of your everyday life without the financial strain, so you can enjoy style, comfort, and ease at prices that make sense.

Slow and Steady Wins the Race

We know that success doesn’t happen overnight, and that’s why we’ve embraced the “slow and steady” approach to building our brand. Every step — from brainstorming ideas to working closely with our manufacturers — was taken with care and thoughtfulness. We’re not rushing to be the next big thing. We’re focused on doing things right, taking the time to build a brand that’s true to its roots and values. It’s been a journey of patience, and we’re proud of what we’ve created so far. But this is just the beginning. We're still growing, still learning, and still dreaming. And we want to bring you along for the ride.

Join the INCsane Movement

As we continue to evolve, we’re inviting you to be a part of the INCsane movement. Whether you’re after a comfy, well-made casual wear or streetwear or are just someone who believes in freedom and individuality — we’ve got you covered. Our brand is built on the foundation of what we believe is good — good designs, good quality, and good prices.

So, thank you for joining us at the start of this crazy, amazing ride. You can expect more designs, more collections, and more of the INCsane spirit in the coming months. For now, look at our website at INCsane.in, and let’s see where this journey takes us.

Here’s to doing it our way — slowly, but surely, and always INCsane.